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Digital Marketing Campaign for Student Housing

The Courtyards is a student apartment community in Gainesville, Florida’s Innovation District, across the street from the University of Florida. The building underwent a massive, multi-million dollar renovation to its apartment units, common areas and amenities – along with offering all-new rental furniture for residents.



The issue was an abundance of new construction to the neighborhood for the new school year. The community, built in 1968, now had to compete with brand-new construction in the neighborhood that also offered a short walk to campus, new furniture & amenities, and on-site parking.



We launched an aggressive digital marketing campaign for incoming University of Florida students that included: paid search, A/B retargeting ads – the variants: Location v.s. Renovation, a custom micro-website for lead collection that funneled into an email nurturing program, a new conversion-optimized, custom website design and social media ads.

Our online efforts combined with the client’s experienced leadership team and staff leasing events got all 375 apartment rooms leased for the Fall 2015 semester.

Campaign Elements


  • Custom Website Design –
  • Email Campaign Design
  • Web Banner Display Ads
  • Custom Landing Page for PPC traffic –
  • Social Media Brand Graphics
  • Consumables: Move-In Checklist & Resident Welcome Booklet
  • Motion Graphics: 3D Logo Video Open
  • Web Development by 30 Lines
Website Design Development BUDA Studio Gainesville, FL
Email Marketing BUDA Studio Gainesville, FL
BUDA agency Gainesville, FL graphic design

Logo Animation

We created a Gloop to match the branding. The logo was manipulated with 3D cell animation and used as an open & close clip on a video tour the client produced. Learn more about our motion graphics service.

BUDA agency Gainesville, FL graphic design
Digital Marketing BUDA Design Gainesville, FL

Landing Page Design

For this campaign we created a targeting landing page for all paid search traffic; testing the two themes Location and Renovation.

We created the necessary banner types and did further ad sets using these themes split into: message & image v.s. message only (no image). Initial results showed that Renovation generated more leads