The Courtyards is a student apartment community in Gainesville, Florida’s Innovation District, across the street from the University of Florida. The building underwent a multi-million dollar renovation to its apartment units, common areas and amenities – along with offering all-new rental furniture for residents.

The challenge their team faced was a surplus of new construction to the neighborhood for the new school year. The community, built in 1968, now had to compete with brand-new construction nearby that also offered a short walk to campus, new furniture & amenities and on-site parking.

We launched an aggressive digital marketing campaign for incoming University of Florida students that included: paid search & retargeting, a custom micro-website for lead collection that funneled into an email nurturing program, a new custom website, social media ads and pre-move in collateral to help new residents get ready for their new home. All 375 apartment rooms were leased for Fall 2015.

Outreach included paid search, retargeting and social ads, a custom micro-website for email funnels and move in material to help new residents get settled.All 375 apartment rooms were leased for Fall 2015.