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jeffrianne wilder, ph.d. race and ethnicity analyst

Personal Branding

We were honored to design a website for JeffriAnne Wilder. Ph.D.

JeffriAnne is a sociologist and scholar specializing in diversity, race relations and gender issues. Her areas of research interest include race and ethnic relations, minorities in higher education, women of color in the U.S., qualitative methodology, and the sociology of teaching and learning.

She needed a responsive site more in line with her aesthetic for professional use. The topic of race can be uncomfortable for some. Our goal was to make the site feel friendly and welcoming to all. A key area of JeffriAnne’s work focuses on examining the impact of colorism within the black community, specifically among black women and girls. We chose a rich color palette and a soft photo treatment to reflect this.

See The Site

Art Direction, Web Design, Website