Synogen, based in Gainesville, Florida, is a private venture consultancy that partners in the creation & development of tech, medical technology, green tech and biotech companies. Synogen asked us to re-design their corporate website, which was created in 2003. They needed an easy-to-handle CMS and on the front-end something more in line their current operations and services.
Designing a responsive layout was simple enough, however we wanted to create strong art to visually tell Synogen’s story.
We created a human-centered aesthetic. The fields they work can appear sterile or cold (think: laboratories and research equipment). We washed the site with a beautiful hue and used only team photos because Synogen’s nature is to partner with the companies who seek their services.
Synogen is a corporate sponsor of Sustainable Cambodia – photos on the Foundation page are of the cute kids benefitting from the program.