Campaign
MarComm
Website
Copy
Visual Design
Publication
Motion Graphics

The Courtyards is a student apartment community in Gainesville, Florida’s Innovation District, across the street from the University of Florida. The building underwent a multi-million dollar renovation to its apartment units, common areas and amenities – along with offering all-new rental furniture for residents.

The challenge their team faced was a surplus of new construction to the neighborhood for the new school year. The community, built in 1968, now had to compete with brand-new construction nearby that also offered a short walk to campus, new furniture & amenities and on-site parking.

We launched an aggressive digital marketing campaign for incoming students that included: paid search & retargeting, a custom micro-website for lead collection that funneled into an email nurturing program, a new custom website, social media ads and pre-move in collateral to help new residents get ready for their new home. All 375 apartment rooms were leased for Fall 2015.

All 375 apartment rooms were leased for Fall 2015. Incoming residents were super prepared for move-in day with a handy guide to their new community and shopping list for their new apartment.