Art Direction

JeffriAnne Wilder. Ph.D. is a sociologist and scholar specializing in diversity, race relations and gender issues. Her areas of research interest include race and ethnic relations, minorities in higher education, women of color in the U.S., qualitative methodology, and the sociology of teaching and learning. She needed to house her professional accomplishments, accolades and TED Talk — in a space that felt more in line with her aesthetic and personal brand.

JeffriAnne’s key area of research focuses on the impact of colorism within the black community — specifically among women and girls. A rich color palette and soft photo treatment were applied to reflect this visually.

"My goal was to have a website that was more professional and more accessible to a broader group of people.  I was beyond satisfied with their work. My new site is so polished, and I receive so many compliments on the design!"

JeffriAnne Wilder, Ph.D.